“Bigfish Strategies helps you gain increased confidence in yourself, your organization and the people you work with; We work with you and your company to show you the virtually limitless possibilities for you and your organizational growth more importantly, we provide a method for you to plan, create and execute your own success.”

-Kerrace Alexander, founder and principal facilitator

Kerrace Alexander, adult educator, business lecturer, philanthropist and top account executive who takes business success very seriously. Throughout her almost twenty years in business development, she has seen first hand the difficulty many companies experience in developing and executing their business growth strategies. Why do some companies compete successfully in the global market, while others fail despite their best efforts? Do some companies have an innate advantage based on size or industry?

Kerrace believes the answer is straight forward – most companies, no matter their history, size or industry, don’t equip themselves to achieve their long-term growth goals; instead, they rely too heavily on external advice or put complete responsibility for business growth on the shoulders of a few individuals. The understanding that, while both of these approaches are popular, they offer limited success was the motivation for Kerrace to start Bigfish Strategies, the leading provider of customizable learning systems for organizational learning and development.

Born in New York, Kerrace spent most of her childhood and received her early education in Canada. She later returned to her home state to complete her Bachelor of Business Administration and it was there where she started her career working for an investment firm. Seeing the many differences in how Canada and the US conducted business gave Kerrace her first insights into the challenges and opportunities for companies wanting to compete in both domestic and global markets.

For almost 20 years, Kerrace focused her work in the areas of international trade, business development, marketing, adult education, organizational learning and development while working in the financial, software, telecommunications, manufacturing, healthcare and trade development sectors.

Asked to describe what makes Bigfish Strategies unique, Kerrace states the following, “BigFish Strategies focuses on enabling our clients to create their own foundation for success. We do this through our customizable learning systems using the RippleFX framework, a proven step-by-step methodology. By utilizing RippleFX and the Bigfish supporting services, companies can develop the required skills and knowledge in-house. Equally important, this expertise can be harnessed and protected since it’s embedded within the organization’s internal processes and culture. No more total reliance on costly consulting advice or individual skills. By working with Bigfish Strategies, companies can streamline and accelerate their learning and development initiatives”.

In addition to overseeing Bigfish Strategies own growth plans, Kerrace is also a sought-after presenter on International Businesss, Leadership, Personal Power in Organizations, Spirituality in the Workplace and learning and development best practices.